Japan, a land of rich culture, stunning landscapes, and modern marvels, often lures travelers to its iconic cities like Tokyo, Kyoto, and Osaka. However, beyond these popular destinations, Japan is brimming with underrated cities that offer unique experiences, authentic encounters, and less crowded attractions. In this post, we’ll explore some of Japan’s hidden gems, perfect for those seeking off-the-beaten-path adventures. Let’s dive into the best underrated cities in Japan you need to visit.
1. Kanazawa: The Little Kyoto of the North
Kanazawa is often referred to as the “Little Kyoto” due to its well-preserved Edo-period districts, traditional handicrafts, and rich cultural heritage. This charming city on the coast of the Sea of Japan boasts one of the country’s most beautiful gardens, Kenrokuen Garden, and the historic Higashi Chaya District, where you can explore old teahouses and even catch a glimpse of a geisha performance.
2. Takayama: A Journey Back in Time
Nestled in the heart of the Japanese Alps, Takayama is a picturesque city known for its beautifully preserved old town, traditional festivals, and proximity to the stunning Shirakawa-go village. Stroll through the Sanmachi Suji district, where you can admire wooden merchant houses, sake breweries, and charming boutiques. The Takayama Festival, held in spring and autumn, is one of Japan’s most celebrated festivals, featuring ornate floats and lively parades.
3. Matsue: The City of Water
Located in Shimane Prefecture, Matsue is often overlooked by tourists but offers a unique blend of natural beauty, history, and traditional culture. The city is home to Matsue Castle, one of the few remaining original castles in Japan, and the picturesque Lake Shinji. A boat ride along the Hori River provides a serene way to explore the city, while the Adachi Museum of Art is renowned for its stunning gardens and impressive collection of modern Japanese art.
4. Kinosaki Onsen: A Relaxing Retreat
For those seeking a quintessential Japanese onsen experience, Kinosaki Onsen in Hyogo Prefecture is the perfect destination. This charming hot spring town offers seven public baths, each with its unique atmosphere and healing properties. Stroll through the quaint streets in a yukata (traditional robe), and soak in the rejuvenating waters of Gosho no Yu, Mandara Yu, and other historic baths. The town’s relaxed pace and scenic beauty make it an ideal spot for unwinding.
5. Okayama: The Land of Sunshine
Okayama is often overshadowed by its more famous neighbors, but this city has plenty to offer. Known as the “Land of Sunshine” for its pleasant climate, Okayama is home to the magnificent Korakuen Garden, one of Japan’s top three gardens. The Okayama Castle, with its striking black exterior, is another must-visit. The nearby Kurashiki Bikan Historical Quarter offers beautifully preserved canals, traditional warehouses, and charming cafes.
6. Kochi: The Heart of Shikoku
On the island of Shikoku, Kochi offers a blend of natural beauty, history, and vibrant local culture. The city is famous for Kochi Castle, one of the few castles in Japan to have retained its original structure. The nearby Katsurahama Beach offers stunning ocean views and a statue of the famous samurai Sakamoto Ryoma. The Sunday Market in Kochi is one of Japan’s oldest and longest street markets, offering a variety of local produce, crafts, and delicious street food.
7. Tottori: Nature’s Playground
Tottori Prefecture, with its dramatic sand dunes and scenic coastlines, is a paradise for nature lovers. The Tottori Sand Dunes are the largest in Japan, offering activities like sandboarding and camel rides. The nearby Uradome Coast features rugged cliffs, clear waters, and beautiful hiking trails. Tottori is also known for its fresh seafood, particularly the delicious Tottori crab.
8. Beppu: The City of Hot Springs
Beppu, located on the island of Kyushu, is one of Japan’s most famous hot spring resorts, boasting more than 2,000 onsen. The city is divided into several hot spring areas, each with its unique attractions, such as the “hells” of Beppu (jigoku), which are hot springs for viewing rather than bathing. Beppu Onsen Hoyoland offers a unique mud bath experience, while Takegawara Onsen is one of the oldest public baths in the city.
9. Nagasaki: A City of History and Resilience
Nagasaki is a city with a profound history and a unique blend of Western and Japanese influences. Visit the Nagasaki Peace Park and Atomic Bomb Museum to learn about the city’s tragic past and its message of peace. The Glover Garden offers stunning views of the city and a glimpse into the lives of Western merchants who settled in Nagasaki during the 19th century. The Dejima island, a former Dutch trading post, is another fascinating historical site.
10. Hakodate: A Blend of Cultures
Located in southern Hokkaido, Hakodate is known for its beautiful night view, historic buildings, and delicious seafood. The Hakodate Morning Market offers fresh seafood and local delicacies, while the historic Motomachi District showcases Western-style buildings from the late 19th century. Take a ride on the Hakodate Ropeway to the top of Mount Hakodate for a breathtaking night view of the city and its surroundings.
Conclusion
While Tokyo, Kyoto, and Osaka remain top destinations, these underrated cities in Japan offer unique experiences and unforgettable memories. Exploring these hidden gems allows you to discover the authentic charm of Japan, away from the crowds. Whether you’re seeking historical sites, natural beauty, or cultural immersion, these cities provide diverse attractions that cater to all interests.
For those planning a trip to Japan, consider adding these underrated cities to your itinerary. You’ll be rewarded with rich experiences and a deeper appreciation of Japan’s multifaceted culture and history.
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